I'm addicted. Let's face it, if you're reading this post, you probably suffer from the very same addiction - shopping. It started out very innocently. I saw a cute distressed denim vest on Instagram and I thought, "My son would look adorable in this!" The problem was, and still is, that my son looks adorable in EVERYTHING! I'm sure you feel the same about your own children. I have yet to meet one child that I didn't think was "cute" (to some degree). BUT, dress that child in the perfectly styled outfit? Well, cuteness usually abounds and grows exponentially as the "hip factor" increases.
Yes, I am actually telling you this. Your child, who is already cute, will get cuter if he or she is dressed in a well styled outfit.
In the past, when I went somewhere with my son in public, pre-fashion addiction, someone might have remarked here or there that he was handsome or cute. Post fashion obsession, without fail someone will compliment his outfit and his look. They want to know where he shops.
What they don't understand is that the story doesn't end with "Oh, he shops at _____ or ______ and sometimes __________." No. There's a lot of thought, planning and design that goes into each outfit. That is called styling, and it's a skill. It takes practice. Some days you will inevitably make your kid look like a clown. That is ok. If they are under a certain age, they likely won't care. Chalk it up to a learning curve (and take lots of pictures to taunt them on their wedding day).
We will explore brands with you, different "looks", feature stylists, discuss photography (how better to capture each look), and, yes, there WILL be giveaways.
If you have any feedback or questions, we encourage you to post both.
We look forward to the start of this journey with you, my fellow fashion-aholics!